Looking for work is like searching for a diet. No one wants to do it so you find yourself doing all kinds of crazy shit to avoid it. Not very productive for an unemployed accountant, but for creative professionals, it is an opportunity to get your groove back—shake out all of those buzz-kill encounters with the real world. Laughing, crying, soul searching, avoiding reality is the fuel of the creative mind. Though we feel nervous and somewhat guilty about going to MOMA on a Wednesday or picking up our kids from school at 2:45 and watching helicopters land, we are, in fact, building a library of words, images and ideas. This blog is all about a cathartic understanding ourselves, our business and, oh yeah, getting an intimate understanding one of the hottest marketing tools in our industry. When I was working 80 hours a week, I didn’t know my wife, my children or even the city I lived in. Now I have a much more centered and positive view of the world. Which one of me would you rather have creating your advertising? Ultimately, being an unemployed creative makes you a better employed creative.
