If you had a recruiting agency that only handled mid-level Interactive Art Directors you would be poor but very busy. These kids are the Chinese of the advertising labor force. Client’s want free advertising on sites like Facebook and dog gonnit, agencies are going to give it to them. No one seems to care much about the quality of the message or strategy or if the agency can make more than fifteen cents. Just as long as it’s “something-like-that-thing-that-the-phone-company-did-in-the-london-train-station-that-got-all-those-youtube-views”.
Oh all right, we’re whores too. Here’s an example of a social networking campaign Bill created for a movie. (profit: $0, but at least the idea came out of the product.)
